Books By Mike

Business Transformation Through Digital Marketing

by Mike Huber with Loren Ankarlo

In the digital marketing space, every organization finds itself at a unique point on a continuum. Some marketers are beginners, taking their first steps, while others have already gained valuable experience and seek to elevate their efforts to the next level.

Wherever you stand on your continuum, this book is designed to meet you where you are. It offers a wealth of information and insights that you can tailor to your specific needs, goals and aspirations. Whether you choose to dive in and implement everything or selectively focus on certain areas, the choice is yours.

One thing is certain: embarking on a digital marketing transformation requires making crucial real-time decisions. Restructuring, talent acquisition, process management, accountability, training, budgeting, and more will be on your agenda. Along the way, you will encounter conflicts, face setbacks, and experience fits and starts.

However, rest assured that the journey will be well worth the effort as you transform your marketing department and your organization.

Within the pages of this book, you will find guidance, strategies, tactics, and real-world examples to help you navigate the challenges and seize the marketing opportunities that lie ahead. It’s time to embrace the transformative power of digital marketing and embark on a journey that promises tremendous rewards.