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The Customer Journey

This book is the perfect blend of solid “how-to” information and a story that is relatable and easy to follow. It’s geared toward you marketing leaders and focuses on helping you become more successful with the same – or less effort – than you are currently investing.

It will show you

  • How to create and use a documented strategy,
  • how to truly understand your customers’ journey,
  • how to build your owned audience,
  • and, how some subtle changes to tactics you probably employ today will drastically increase your level of success in growing your organization’s revenue.
Mike Huber - Co Author of the Customer Journey

Speaking Snippets From Digital Summit Phoenix

Podcasts

How an Owned Audience Can Transform Your Business

Mapping out your customer journey helps you serve the right piece of content to a potential prospect based on their previous interactions with your business.

But did you know that 68% of marketers don’t have a documented customer journey strategy in place?

Without knowing your customer’s journey, how do you expect to serve them hyper-relevant messages that move them closer towards making a purchase (or repurchase)?

In this episode, I interview Mike Huber, Senior Director of Business Strategy at Vertical Measures. We dive into his company’s newly released book, The Customer Journey: How an Owned Audience Can Transform Your Business.

How To Create a Hub and Spoke Content Marketing Strategy

Creating a content marketing strategy that generates results is a puzzling endeavor for many businesses.

In fact, a recent study discovered that 70 percent of marketers lack an integrated content strategy. But we also know that 82% of buyers want nothing to do with a salesperson until they’re ready to buy.

So how can you create a content marketing strategy that educates prospects about their problems, warms them up to your solution, and persuades them to purchase from YOU over your competitors?

Try implementing the “hub and spoke” content marketing model.

How to Get Your Story Found Online

Mike Huber, Senior Director of Business Strategy and Education for Vertical Measures, explore how they teach SEO through a new storybook: The Customer Journey: How an Owned Audience can Transform Your Business

Available to Speak On These Topics

From 45 minute presentations to 1/2 day workshops.

  • How to create and use a documented strategy,
  • Content Marketing for Higher Education: Increase Enrollments by Building Your Owned Audience
  • From Frustration to Success with Link Building
  • Conquering the Customer Journey with Content Marketing
  • Uncovering the Most Effective Content Marketing Strategy for Higher-Ed
  • The 8-Step Formula to Content Marketing Success (Half-Day Workshop)
  • From Failure to Success with Content Marketing
  • Content Marketing Quick Start
  • Discover 100’s of Powerful Content Ideas
  • Optimizing Your Content – The Basic Fundamentals of Future Proofing Your Site
  • Veterinarians and Video: How To Attract New Clients

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