Mike Was the Lead Author of The Customer Journey
What started out as a conversation at the end of a meeting turned into a book on digital marketing. The Customer Journey – How an Owned Audience Can Transform Your Business follows the protagonist, Sophia as she researches a college to finish her degree. The ‘story’ allows the reader to better understand the mindset of a potential customer/student as they make their decisions based on search, content and promotion.
Some of Mike’s Published Content
How Much Does a Website Cost
Will ChatGPT Change Everything for Digital Marketers?
Guide to Account Based Marketing
6 Tips to Run Effective Meetings
How long does it take to get organic traffic on a new website
Content and the Customer Experience
Is the Sales Funnel Dead
How to Maximize Sales Opportunities at your Next Conference
Build Your Digital Marketing Strategy Around the Hub and Spoke Model
In-House vs. Agency Marketing
Webinars Done Right – How to Plan, Produce and Promote an Amazing Webinar
10 Ways to Improve Your Performance Marketing
Engage Online More Than Ever
Attributing Value to Multiple Marketing Channels
How Much Does Content Marketing Cost
How to Create a Digital Marketing Budget That Works
Why Digital Marketing Campaigns Fail
8 Things Organizations Miss When Redesigning a Website
How to Convince Your Boss to Go All-in With Digital Marketing
Guide to Successful Talent Acquisition
